Your website or domain name is worth whatever someone is willing to pay for it. That’s the standard answer I give when someone asks me what I think their domain is worth.
The truth is that most people tend to think their domain is much more valuable than it actually is..
There are lots of factors that determine a sites value. Age, Backlinks, Domain Extension, Keywords, Length, Traffic and Most importantly.. Profit.
Just because you scored a domain name last month that has two great keywords in it and 2,000 exact searches per month does not mean your $10 domain registration is worth $5K.
However, if you develop a site on it, and start generating growing traffic and revenue it just might be before long.
People tend to pay well for a domain when the name is perfectly suited for their brand or a project. Or if the traffic and income is extremely enticing. Otherwise, you’re very lucky if you can sell your domain for 8-10 months net profit.
I’m seeing some listings come into FlipMySites with ridiculous asking prices and they may not be approved. If you list a site for over $2,000, it should have real visitors and real income.
Buyers don’t pay for potential!
If I decide to sell my house I list it for what the market will pay or the minimum I’ll take for it. I don’t list it for what it would be worth if it had seven more bedrooms and five more baths. If I don’t like the offer I don’t have to accept it. But at least I’ll get offers.
There are a number of sites which do instant site appraisals and they are simply not reliable.
Don’t get your hopes up if one site says you’re domain is worth $30,000, because the next site might say it’s worth $300.00. Professional appraisals have some merit, but most domainers don’t use them.
If you want to see what similar domains have sold for check out DNSalePrice.com
Be Honest With Yourself
If you just listed your newly registered domain or a site that makes $20 per month on FlipMySites.com for $5,000.. don’t expect many offers. If your site has branding potential and really good keywords than you might get an interesting offer.
Just think about what you’ve got invested in the domain, and what is a reasonable profit...
Because in any other world making $100 on a $10 domain registration is an absolutely incredible return. Don’t get too greedy, or you might end up sitting on the domain name for years.
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